LAS VEGAS (July 1, 2013) – In celebration of the 27th annual Black & White Party, AFAN joins retailer Macy’s and Vegas/Rated magazine on a search to find Las Vegas’ “Black & White Fashion Icon.”
Beginning today through Friday, July 5, AFAN will be accepting photo submissions of those sporting the most fashion-forward and unique black and white outfits by email aticon@afanlv.org. The top five submissions – as selected by a committee consisting of AFAN, Macy’s and Vegas/Rated representatives – will be featured in a fashion spread in Vegas/Rated’s August issue and compete for the chance to win a $1,000 gift cart to Macy’s at Fashion Show Mall awarded at the Black & White Party on Saturday, Aug. 24 at Hard Rock Hotel & Casino.
The five finalists will be announced on Monday, July 8, and will begin soliciting the city for votes. With a fashion focus, the contest also serves as an innovative fundraiser for AFAN with each vote costing $1. Votes are submitted online athttp://bit.ly/BWIconVoteup until Black & White Party when finalists will canvas the venue advocating for cash votes.
“Finding that perfect signature black and white look has become everyone’s favorite part of Black & White Party,” said Earl Shelton, director of development of AFAN. “We’re giving our most trendy party goers a chance to show off their high sense of fashion while supporting AFAN.”
Proud supporters of AFAN’s mission, Vegas/Rated magazine will feature the top five finalists in a lavish fashion spread in their August issue where they will be outfitted by Macy’s.
Over the last 31 years, the Macy’s Passport Fund has granted more than $32 million to HIV/AIDS organizations thanks to the Macy’s Foundation and its generous associates and customers.
From July 22 to Aug. 16, shoppers are encouraged to shop, save and support AFAN by purchasing a Macy’s Glam Pass. With the $10 donation, shoppers receive an all-day savings pass for an extra 15 to 20% off, plus a special bounce back offer for $10 off the next $50 purchase. From every Glam Pass purchase, $5 will benefit the Macy’s Passport Fund, which provides grants for local agencies that serve those affected by HIV/AIDS, including AFAN.
Black & White Party will be held at Hard Rock Hotel’s Paradise Beach on Saturday, Aug. 24 from 8 p.m. to 1 a.m. and boasts a unique experience of festivities, celebrations and revelry complete with gourmet food, beverage samplings, eye-catching atmospheric entertainment and live stage performances. As the largest non-profit supporting the HIV/AIDS community in Nevada, 100 percent of proceeds from the evening go to support HIV/AIDS services.
General admission tickets are $35 per person; limited VIP tickets are available for $100 per ticket and include early entry to the event at 8 p.m. with first access to tastings and vendors, an exclusive gift bag and distinctive VIP party entertainment. Tickets can be purchased atwww.afanlv.org. Black and white attire is required for admission.
Guests must be 21 years of age or older to attend any of the weekend events. For more information and official contest rules, please visit http://bit.ly/BWPartyIcon.
About AFAN
Aid for AIDS of Nevada (AFAN) was founded in 1984 and is the oldest and largest AIDS service organization in the state of Nevada. 2009 marked AFAN’s 25th anniversary of practicing its unyielding commitment to the community by providing unparalleled health expertise, support and advocacy for adults and children living with and affected by HIV/AIDS in southern Nevada.Over the years, AFAN has created various programs that offer consistent and comprehensive assistance including direct client service programs, food programs, prevention and education programs and community outreach. As part of AFAN’s mission, these client service programs assist in enhancing the physical health and psychosocial wellness of the individuals they serve, while promoting dignity and improving the quality of their lives. For more information, please visitwww.afanlv.org. Keep up with AFAN events and news on Facebook and Twitter.
About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc., delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers, employees and Macy’s Foundation, Macy’s helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers.
About Vegas/Rated
Celebrating the city as an icon, Vegas/Rated magazine delivers a broad spectrum of content-fashion, art, music, food, people, entertainment and nightlife-to the reader who desires and relishes a life well-lived. Tapping into the tastemakers, the innovators, the moneymakers, the beautiful people, the extremists, the fashion plates and the upper echelons of the culturati, each issue is a collection of life in Sin City, “Inside, Outside and Upside Down.” For two years in a row, Vegas/Rated has been awarded the title of Best Visitor’s Guide by the Western Publishing Association. Appealing to guests who come to work and play, and the influencers who call Las Vegas home, Vegas/Rated tells a new story of the neon-saturated playground.
About Hard Rock Hotel & Casino
Hard Rock Hotel & Casino is Las Vegas’ off-strip playground, just minutes and less than three miles from McCarran International Airport. The premier destination entertainment resort is owned by Brookfield Real Estate Finance Fund II and managed by WG-Harmon, LLC, a subsidiary of Warner Gaming, LLC. Built in 1995, the property completed a $750 million expansion in 2010. Hard Rock Hotel & Casino offers an energetic entertainment and gaming experience with the services and amenities associated with a boutique luxury resort hotel. The property is known for its innovative nightlife and music scene where acts such as The Rolling Stones, Bon Jovi, Paul McCartney, Incubus, Foo Fighters, Carlos Santana, Mötley Crüe and Guns N’ Roses have all performed. Features of the property include an 11-story Casino Tower with 640 guest rooms, 17-story Paradise Tower with 490 rooms and suites and the all-suite HRH Tower with 359 suites, eight spa villas and seven penthouse suites; 72,000 square feet of casino space featuring Peacock High-Limit gaming and Asian gaming amenities; 80,000 square feet of flexible meeting and convention space; more than $4 million in rare music memorabilia; Body English Nightclub & Afterhours; Reliquary Water Sanctuary, Spa & Salon; 4.5 acres of tropical pool paradise housing world-famous pool parties REHAB Sunday and RELAX Monday; live music/entertainment venues The Joint and Vinyl; Hart & Huntington Tattoo Co.; restaurants Culinary Dropout, Nobu, The Ainsworth, 35 Steaks + Martinis, Mexican cantina Pink Taco, ’round the clock diner Mr. Lucky’s Café and 福Fú Asian restaurant; a state-of-the-art fitness center and trendsetting retailers John Varvatos, Affliction, Love Jones, Rocks The Jewelers and Rock Paper Photo. For room availability and additional information call 800.HRD.ROCK (800.473.7625) or visitwww.hardrockhotel.com.